There is no instruction manual for parenting, so we fully understand that parents often have to think hard and solve various challenges. For more than 60 years, The First Years brand has been investing creative thinking to create new and unique parenting products that help parents solve problems and make wise decisions on their parenting journey, which is the driving force behind our team every day.

Parents play an important role in nurturing their children's growth. Our mission is to use innovative parenting products to assist parents and children in their colorful growth journey. We focus on careful design, fun and practicality, and strive to accompany the child from the moment he is born, helping every family to grow healthily, and love and enjoy every moment of parent-child time despite constant changes.