The Alex brand's mission is to foster children's creativity, imagination and expression, and help them build confidence. We firmly believe that the best way for children to learn is through fun games and activities, allowing children to gain new inspiration and enlightenment in the process of playing. In line with the development trend of STEAM education, Alex has launched a number of games related to science, engineering and art, including Future Coders programming games, Sweetlings dessert workshop, Scientific Explorer science games, and craft and creation series, to enhance children's development in programming, problem-solving skills, logical thinking and artistic creativity. Alex Enlightenment Toys designs unique toys and game products for children of all ages that meet the needs of different growth stages. Over the years, the Alex brand has won numerous honors and awards from world-renowned media and professional toy review organizations, providing new and creative products that are sold well in more than 80 countries around the world.